Sometimes It Is That Deep
(And That Includes the Village You Build Around It)
Lately I've been hearing the phrase "it's not that deep" everywhere. It's a fair reminder not to overthink every little thing, and not every setback deserves more attention than it's owed.
But when it comes to building a business, and the life you build around it, I see it a little differently. Sometimes, it is that deep.
Caring Isn't Overthinking
Starting a business isn't a project you decide to take on the way you'd take on a client brief. For so many of us, it's tied to our livelihood, our values and the kind of life we're trying to create. Since starting Loud Haus, I've realised the business isn't separate from me. I try to keep healthy boundaries, and I don't believe my business defines my worth as a person, but I can't pretend I don't care deeply about it.
So yes, there are moments when I question whether I've made the right call or headed in the right direction. I've stopped seeing that as a weakness. When something matters to you, you think deeply about it, question it, keep refining it. That's not overcomplicating things. That's caring, and it's the same instinct that makes me obsessive about getting a client's systems or project plan right rather than good enough.
Not every decision needs that weight. You don't need to lose sleep over a font or a caption. Knowing which decisions deserve deep thought and which don't is its own skill, one I think about a lot when helping a business owner figure out where their attention should actually go. But some decisions absolutely earn it, and one of the biggest doesn't even show up on a business plan.
The Village Is Part of What You're Building Too
Building a business isn't only decisions about services, pricing and systems. It's also decisions about how the rest of your life gets structured to support it, and for a lot of us, that means figuring out our village.
We talk a lot about needing a village to raise children, without acknowledging that everyone's village looks different. For my family, ours is daycare.
We don't have family nearby for school pick-ups or last-minute help, so like a lot of families, we've had to build our own support system. Honestly, I don't know how I'd be building Loud Haus without it. Daycare can come with opinions attached, everyone has a view on what parenting should look like, but I've become more comfortable recognising that every family has different circumstances and different things that work for them. This is what works for us, and deciding on it was every bit as deliberate as any decision I've made about the business.
Resourcing Both Sides Properly
I don't only identify as a mum or a wife. Those parts of my life matter enormously, but they're not the only parts of who I am. I'm also someone who loves solving problems and building something meaningful through my work, and I've stopped feeling guilty about how much purpose I find in that.
Building a business and being a present parent aren't mutually exclusive. In our family, one helps make the other possible. When I know my son is safe, supported and having a good day of his own, it gives me space to focus on the business with intention. When I pick him up, I can actually be present, because I haven't spent the day juggling everything at once.
It's a bit like resourcing a project properly instead of running it understaffed. Daycare is the capacity that lets both parts of my life get real attention, instead of both getting a distracted half-effort. It's not always tidy: plans change, daycare bugs do the rounds, and running a business around family life gets messy. The goal isn't perfection. It's finding a rhythm that works for your family, even if it doesn't look like anyone else's.
The Bigger Picture Deserves the Attention
So next time someone tells you "it's not that deep," they might be right about the font or the caption. But the business you're building and the village you've put together to make it possible? That deserves your attention. It's allowed to feel heavy, because it is.
If you're building a business while raising a family, you're not the only one navigating it. Whatever your village looks like, daycare, grandparents, friends, neighbours or a mix of all of it, I think it's something to be grateful for, and something worth the deep thought you gave it.
I certainly am.
Not sure where to start? Send us an email at hello@loudhaus.com.au
Or have a sticky beak at what we can work on together
Yap again soon, Blair
